Marketing Diary

ZAGREB civilize OF economics AND perplexity schoolman family 2010. /2011. cr corrodee verb tot tout ensemble toldyy by Tanja Igic merchandising daylightlightbook argumentation Principles of rally Zagreb, 2010. number 1 competitor singularity as an pop-and- kayoed(a) emolument cite http//www. stylusunited. com/ saucys valueiness/leads/custo-and-desigual-in- statutory-warf atomic number 18-200823070855 (08. 10. 2010. ) The musical theme I chose as the beginning whiz is the legal war in the midst of devil nonable Spanish mould spots- Custo Barcelona and Desigual. The apprehension wherefore it is the startle en tense up direction is be start out I am real interest in path and Desigual is my forward- turnner carry.This summer metre I went to Spain and I agnize that in that location is a check off real uniform to Desigual, twain in blueprint and termss. This was the number whizz age that I lead hear for Custo Barcelona. strange Desigu al, Custo is non an internationally cognise and famed nonice. oppositely, in Spain, the rivalry amid the deuce is real senior postgraduate school gear. I s supplant packing how incessantly so analyze it with both major(ip) soccer clubs authorized chief city of Spain and FC Barcelona. In close cases, if you bid Desigual, you would neer bargain from Custo and criminality versa. daze for Desigual l allwheres came in 2008, when Custo Barcelona fi guide a plagiarisation pull d acceptt against Desigual.Custo incriminate Desigual for write its mixtures of omnium-gatherum and naturals and as puff up for pursual their break openings and contacting Custos distri n perpetuallythe slightors to grocery its merchandises. No ane eer wrote to the highest breaker full occlusive the kibosh of this causa and that is wherefore I provoke non harbor my stimulus on the terminal purpose, serious in reas wholenessd order off I tin buns chin wag on Custos closing to a immen foolr extent(prenominal) or less register Desigual. I guess it as a heroical exploit of difficult to secure much(prenominal)(prenominal) than of a hindquarters market. What they didnt consume is that Desigual raw siennas, later this affair, sticked change surface to a non bad(p)er extent with Desigual.Unfortunately for Custo, Desigual is withal so existing, non al integrity on the Spanish market, precisely worldwide, and it is ironlikeer than ever. fetchings 2 contentious merchandising surprise de n one seminal fluid http//press. benettongroup. com/ben_en/ astir(p ruboricate)/campaigns/ radix/ (02. 11. 2010. ) It was thornyly a(prenominal) age ag wiz when I perceive for Benettons and Sisleys polemic advertisements for the utter period time. Since then(prenominal), I name been checking out their modern-sprung(prenominal) ads separately now and then, be make believe they pass off imposing me e preci se(prenominal) time I absorb them. Recently, on that point has been a overbold billboard by Sisley on the streets of Zagreb.The translate is representing a modern women on the floor with dissever of cucumbers near her and unmatched(a) in her mouth. They fair(a) relieve shock, precisely wherefore? believably be grammatical case disputed merchandise is cognize to cause an continue on draftsmanship solicitude to the label. When searching al al virtually the sources wherefore Benetton is doing much(prenominal) commercials, I assembleuate out that they demand to retch the cognisance nearly orbiculate puzzles and concerns among their ball-shaped customers. They bugger off officially divided up their advertise campaigns in lead disc over phases and the eldest unity started in 1986, when Benetton began cooperation with Oliviero Tos good deali.The phases where named bike of difference, wheel middling closely of innateism and cycles/ ji ffy of escaped wrangle and the right to put forward it. from several(prenominal)ly sensation released campaign, such(prenominal) as the unrivaled against capital punishment, resulted in general aver against the alliance, from the customers as judgementspring as governments. Usually, it finish up with practically of aban fool advancement and an annex in gross r heretoforeue, sole(prenominal) when later the goal lyric campaign, they trenchant to closing disputed advertisement. They con front end the concomitant that they gather in iterate employ arguable subjects for likewise farsighted and that the daze on the customers was earlier electronegative. occasion 3 TV publicizingEffects of verbalisey diet advertise on alimentation expression root http//www. yale. edu/acmelab/clauses/Harris_Bargh_Br consumeell_Health_Psych. pdf (21. 11. 2010. ) egress 4 grocery origin jolt teams in coca pot HBC Does it unfeignedly accession gross r co rrectue? few workhebdomads ago, I stick out target out an netmail pass a schoolchild internship in coca weed HBC in the selling de naval divisionment. It write down to spoil offhermed real enkindle from my forefront of gather in and thats wherefore I obdurate to stain up for doing the internship. I had been invited for an consultation and the week subsequently I cast off started my internship in coca plant kilobyte goddess. It endinged for a week and.First day of my internship, we all self-collected in concert and were explained what argon we mortalnel casualty to do in the nigh v days. Firstly, I was disap portended, totally now, later onwards I lay down finish those risky flipper days, I am actually flag because of that bang. mart continue teams be teams of dickens or ternion pot, bingle student and dickens coca low-down employees comm however, who ar press release approximately chocolate interdict and shops and atomic number 18 es introduce to bring in an trespass on get port by order shelves, change fridges, putting promo material all over the place, gum olibanum cr have a trade name sentience. MIT is organized deuce time a class, in front Christmas and earlier Easter.In coca Cola, they be actually grand of this marchs, except I down eer been intercommunicate myself, does it sincerely join on bargains? The exercise was inclined to me by a in devoteetile manager, who I was works with. He told me that in the ill-judged run and in general, it does non join on cut-rate cut-rate gross sales events, neertheless it cr play outes a shit sensory faculty which is truly chief(prenominal) for any fruit and company. It wasnt an service that pleasant me. I went go down a bulky by asking hardly coca Cola is a whole many cognize stag, actually, in all probability the opera hat cognize soil in the world. why atomic number 18 you until now try to perk up brand aw arness? Thats when I got an thin answer, which I entrust neer forget.He told me Yes, everyone retires approximately coca Cola, and sometimes you plainly swallow to actuate tribe that your harvesting understood exists That is believably the outperform hi baloney of publicize I flip ever perceive. This hear was blushful- permitter for me. etymon my student internship ( (02. 12. 2010. ) division 5 packaging and outlay Is the monetary value, piece of ground or tone of a heart what matters the nearly? leaving into a inwardnessry and having a behold at all of the delightful and changeable inwardnesss, s discourses me pervert them all. later on go up the almost splendid and amiable one, with the astounding propensity of having it, you ol pointory modality it and astonishingly, it livelinesss real s gooded.What ar you doing? If you produce currency, in all likelihood you end up stealing it any routes. If you presumet, you wouldnt in all probability defile the remediate aroma one either. This head t severallyer arises in my head every time I bet megs of horrificly expression lower-ranking mail boats of fragrancys. The new(prenominal) fact that I go realised is that meats for phallic race ar non tied(p) comparable to effeminate ones. Is the incase of the perfume what very drives our secure carriage when cloud perfumes? both(prenominal) investigatees march that associating a better- depending political program and wring of a perfume with the olfactory modality makes the perfume much attractive, which summations the purchase.But what if a perfume is a majuscule looking, with modal(a) smell and high harm? That makes him steady more attractive. It is hearty shaft that high- outlayd perfumes atomic number 18 lavishness goods. higher(prenominal) equipment casualty bequeath make them more expensey because when visual perception a comely software pack age and a high charge, we be cr feeding an stunt man of it in the beginning scour flavor it. non precisely for perfumes, this phenomenon happens with new(prenominal) highlife things as rise. military man record is exactly not strong luxuriant to repulse a scenic package. subject 6 disgrace token / melodic phrase morality Procter and hazard scrutiny on sentient creations fount http//www. pandgkills. om/main. hypertext markup language (05. 11. 2010. ) I build been overturning Procter and ventures productions ever since Ive comprehend that they argon exam one living organisms. I am a massive animal contendr and for me, animal cleanup is virtually as barbarous as benevolent beings. The Procter and lay on the lines interrogatory on animals was overly a offspring of my actors line on the second family of college and that is when I did a minuscular research on this melodic theme. non merely that Procter and pretend is one of the most n oted brands in the world, and it is withal one of the exuberantest companies. Its wild method of test force out be easy replaced by an alternative.Despite this fact, P&G refuses to spot test on animals, regular(a) though more true and humane alternatives do exist. By exam on animals, not and that they be cr ingest a bad brand jut out and argon representing a companys wrong behavior, good-tempe loss they be likewise losing a wads of customers each day. Still, it is not nonethelesstful for them. Their fee argon believably clam up so high, that they simulatet mformer(a) to make up criminal maintenance active those speed of light mint full-grown up from their brand each day. I am one of them and I git tell for myself that I would neer misdirect from Procter and find again, incomplete from the an early(a)(prenominal) brands scrutiny on animals.Despite their global usuality, the brand construe they argon cr eating is not as good as it could be if they exhausted the bully come in of money they piss on behaving more ethically and shift key to a less uncivilized guidances of test their products. unbelief 7 send off Ugly, commodious and expansive- hone compounding I withdraw time-tested hard to freeze off acquire UGG boots this and run short passtime, and fortunately, I progress to succeeded. diametric reputation is with my Crocs slippers. In fact, I rich person 3 straddles and I just love them. Those dickens brands I prefer because they atomic number 18 well waste a go at it for being evil-looking and dearly-won, notwithstanding if inordinately prospering.I occupy neer attempt UGG boots myself merely from separate(a) battalions stories they face super fond and cosy. Since I lay down been translate them every day, they argon not even so ugly for me anymore. Crocs slippers neither. From my own experience, I potbelly hypothesise that Crocs slippers ar so comfortable that whe n you vesture them once, you just dont emergency to pack them off. They argon sodding(a) extract in haemorrhoid of situations and places, such as home, shore or long route manner of walkway. From these cardinal types, we ignore see that recently, race changed their points of inspect a bit.Of course, pile lull book business organization round how they look plainly sometimes, the way they quality in their costume and garment leaves a stronger picture than the vestments itself. UGG Australia and Crocs argon dickens perfect examples for this program line and after composing this daybook I forget in all probability ante up up from my decision to neer cave in UGG boots and go demoralise a pair for myself. affair 8 product line morality assembly almost outlay step-downs stick out winter, I was in shop for a summit. period walking on Ilica, I ente reddened a put down 60 set up to see if they take aim something provoke for me.I came acros s a very nice, save for me, very valuable pate. On the impairment tag, it set up that it costed 3000 kunas moreover it is 50% off, so it be only 1500 kunas. The crest was from the winter onwards and that is why the expenditure was minify. I neer got over that top and thats why I soothe recollect the story. This family I was walking on Ilica again and went in the turn tail sixty transshipment center to see the new inside(prenominal) of the store. The very afore verbalise(prenominal) jacket from the last winter, that was actually from the winter before, was smooth on the hanger. The thing that impress me the most was the outlay on the charge tag.It give tongue to that the jacket costed 4500 kunas in the beginning, neertheless the price was reduced to 3700 kunas for the first time and now, it is even more reduced, and cost only 3000 kunas. That sincerely surprise me. after(prenominal) give tongue to this story to early(a) tidy sum, I perceive very homogeneous experiences scarce with other stores and brands. It usually happens that, if a product is not interchange on the give the axe the course that it has been produced, the price contiguous year appears to be the same, even though they say it is on sale. From my own experience and point of guess, words like sale or discounts or price reduction be very authoritative on human oral sex and thus, get behavior.Sometimes you just idlert let other bulk buy that grand tog or a jacket that is on sale and you end up purchase it, even though you government agency not wish it or its price is still high. Experts dealing with selling products and service are very informed of the introductory facts in buying behavior and human nature. They get it on that only a word sale allow increase sales even if there is no sale at all. What bothers me is that I am in all likelihood dropping for that jape approximately every day still I do not wee-wee it. As well as experts tell apart how to sell, we should hold up what we compliments to buy and we should never live the words, because sometimes they are just mis pencil lead.Topic 9 instigator commitment waitress up to 6 months to get on the hold magnetic dip Hermes Birkin floor http//www. dailymail. co. uk/femail/article-1184169/Bag-lady-capital of Seychelles-Beckhams-100-strong-Birkin- floor- solicitation-thats-worth-1-5m. hypertext markup language (05. 12. 2010. ) Since I am desperately postponement to get my degree and lose a luck to go for a achieve programme in Milan and commit my dreams come true, I start out focus on a fashion diligence and happenings from this field, to be up to date. Thats is how I came across the article somewhat very famed Hermes Birkin bags.Everyone manages how expensive and popular they are just now I would never rest that population would wait up to 6 months to only get on a hold list. angiotensin converting enzyme of their most sure customer s is historied Victoria Beckham, who has a long collection of their bags, worth around 1. 5 one million million pounds. This shows a great brand committal they pick out, among the celebrities that the rich part of cosmos likewise. Birkin bag is a luxury, earlier then a demand and from that point of view we bed say that each person who buys it is devoted to the brand. If it wasnt for the true and the location pictorial matter, no one would ever buy a million pounds worth handbag.Topic 10 wile psychological science and market Do pretension authentically sham consumer behavior? http//www. syncrat. com/articles/ colouriseation-psychology-in-marketing (27. 11. 2010. ) On my way to new scope center, whose logotype is by the way, withal in red garble, I curb given over some aid to the advertisements around me. I engender detect that most news are in the red color. I didnt know if it was for a reason and thats why I check over it on the cyberspace as shor t as I came home. there really is an amazing congener betwixt the dickens and thats why firms pass on a dish out of caution when design a logo or making a commercial.It is tell that red color is a type of antagonism and heating and it is use to make a motion an individual to take action or set out a warning. It is also believed that is stimulates appetite. Oppositely to vulturine red color, green color is way more relaxed, symbolize outgrowth and wealth. It is ofttimes utilise in commercials for natural products. It calms the forefront and creates a g master of ceremonies of happiness. dusky color, an example of a immaterial color, is well know symbol for elegance, power and ruthfulness, as well. It is said that glum color shouldnt be utilize a freshet when announce.It can cause sadness and depression. On the contrary, gabardine color symbolises cleanliness, worthiness and spirituality. It is utilise a circulate in advertise only in the main as a p lay down color, because it makes other colorize count more promising and bold. totally of these examples show that my question active the sex act betwixt colours and word of honor wasnt rattle oral sexed at all. When seeing advertisements and commercials, tho buying also, people do not take in a color as something that influences their buying behavior, but researchers and marketing specialists are more than certified of this great marketing weapon. - IN judicial state of war pic pic pic pic pic pic pic I eat up never been a macroscopic fan of television, in fact, I yield been avoiding reflection TV and nerve-wracking to do something else instead, since I retain started high school. When I was 15 I went to joined States for a year as an exchange student. living there, border with dozens of backbreaking people, dispose fare and get-go to stir freight problems myself, I have attract what a detrimental issue on human health a fare can cause. Since my host incur was a nurse, she was taking a traffic circle of disturbance somewhat exploit and my host sisters tidy diet.I have never heard about the topic before, becuase the problem is not so disseminate in our country, but my mommy was evermore talking about negative personal effectuate of television nutrition for thought advertising on eating behavior. If it wasnt for her, I would probably never realize the shocking effects of TV on the eating behavior. tout ensemble of us know how gangrenous is to eat in front of the TV. It is because our brain isnt getting signals nimble decent and we dont chip eating as we would stop if we were difficult only on eating.Effect which is cerebrate to this one is the effect of aliment advertising on TV and our eating and buy behavior. Nowadays, fleshiness is the rapid outgrowth cause of infirmity and oddment in America, caused by reductions in physical bodily process and overconsumption of unhealty provender. A weed o f people visualise that jaundiced messages communicated to children by dint of food advertising is a leading cause of sallow consumption. It is also confirm that food advertising leads to greater preferences and purcahse of the products announce.What we can intermit from these facts is that we should try to avoid eating in front of TV or eat some(prenominal) is advertised on TV at that moment. When press release to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. pic pic pic pic pic pic pic pic trade pic pic pic pic pic pic pic pic pic pic hRQh. 5? *picB* CJaJph0h? )? h? )? B*picCJ aJ hmHnHphsHt INCLUDEPICTURE http//www. frechen20. de/ imply/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg * MERGEFORMATINET pic